Are you ready for the festivities ?! I have been taken this year with the adverts for sparkling jewellery. Swaroski. Should I shouldn’t I ? All the advertising is playing on our anxieties about getting everything ready for Christmas. We don’t want to let anyone down, it has to be a perfect Christmas. Be prepared. Fill up the fridge, buy all the shopping, ….surprise, delight your guests. (Perhaps at the back of our minds there’s compete too…) So much of our economy runs on exploiting anxiety. Marketing creating needs that we can only satisfy by buying something. We know it’s wrong, and we know it doesn’t really brings happiness, but we do it anyway. Unlike commercial Christmas froth Advent is a time of preparation for something profound. But what are we going to get ready for? How do we get ready for Christmas, for the arrival of the baby Jesus? Each year we re-enact the drama. We pretend Jesus hasn’t arrived. It’s a very good practice because it means we ha...
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